Regulation A+ Offering: Hype or Reality?

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Regulation A+, a relatively novel fundraising mechanism, has attracted significant attention from both investors and businesses. Proponents praise its potential to facilitate access to capital for small businesses, while critics express concern about its effectiveness.

The promise of Regulation A+ lies in its ability to utilize the power of crowdfunding to raise funds from a wide pool of investors. This, in theory, can offer businesses with an alternative to traditional financing sources and encourage economic development. However, the complexity associated with navigating the regulatory landscape and the risk of fraud remain significant concerns.

As the Regulation A+ ecosystem evolves, it will be essential to strike a balance between fostering innovation and ensuring investor protection. Only then can Regulation A+ truly realize its full promise.

Reg A+ | MOFO

MOFO's expert team is well-versed in Regulation A+, a mechanism under the U.S. Securities Laws that allows companies to raise capital from the general public. Utilizing this method, businesses can attain funding for growth while meeting the requirements of regulatory guidelines. Our lawyers support companies through every phase of the Regulation A+ process, ensuring a efficient and appropriate offering.

Concisely explain Title IV Regulation A+ regarding Me

Manhattan Street Capital is a crowdfunding platform that specializes in helping companies raise capital through Title IV Regulation A+. This regulation allows private companies to sell securities to the public and raise up to $75 million per year. Corporations can use this funding for diverse purposes, such as expanding operations, developing new products, or acquiring other businesses. Manhattan Street Capital provides a thorough platform that assists companies through the entire Regulation A+ process, from application to investor relations.

Should you you're a company looking to raise capital, Manhattan Street Capital's expertise in Title IV Regulation A+ can be a beneficial asset.

The Latest Reg A+ Offering: What Is A Reg - We Possess All Of Them

Navigating the world of securities offerings can be complex. That's why we've become experts in Reg A+, a powerful mechanism that allows companies to raise capital from the public. Whether an entrepreneur seeking funding or an investor looking for new opportunities, Reg A+ could be the perfect solution. Our team is dedicated to providing clear, concise guidance throughout the entire process.

We understand that every company has unique needs. That's why we offer a range of customized services tailored to your specific goals. From initial consultation to final filing, we'll be there every step of the way to ensure a smooth and successful Reg A+ offering.

Uncover the benefits of Reg A+ for your business.
Obtain our expert knowledge and experience in navigating the regulatory landscape.
Optimize your chances of a successful capital raise.

Understanding Regulation A+ for Startups

Launching a startup is an exciting journey filled with innovation. But amidst the hustle and bustle of building your dream, navigating the complex world of compliance can feel daunting. A key piece of the puzzle for startups seeking funding is understanding Regulation A+, a unique mechanism that allows companies to raise capital from the public. Regulation A+ offers a simplified path to raising funds, potentially unlocking significant growth opportunities.

Fundamental benefits of Regulation A+ include expanded investor access, increased investment possibilities, and a more accessible fundraising process. Startups considering this path should thoroughly research the specific requirements and considerations.
Engaging with experts from experienced legal and financial professionals is crucial to ensure a smooth compliance process. Regulation A+ can be a powerful tool for startups seeking to scale their operations, but it's essential to approach it with a clear understanding of the system and its potential impact.

Enables Equity Crowdfunding

Regulation A+, also known as Reg A+, serves as a powerful avenue for businesses desiring to raise capital through equity crowdfunding. It provides a streamlined pathway for companies to offer and their securities to the public, reaching everyday investors. Under Reg A+, companies can raise up to twenty-five million dollars in a fiscal cycle, providing them with access to a wider pool of capital than traditionally accessible via private offerings.

The process for Reg A+ equity crowdfunding comprises several key phases. First, companies must create and lodge a detailed offering statement with the Securities and Exchange Commission (SEC). This filing provides investors with in-depth details regarding the company, its business plan, and the risks associated with the investment.

After the SEC has reviewed and approved the offering statement, companies can commence promoting securities to investors through various channels. This can involve online platforms dedicated to equity crowdfunding, as well as traditional advertising campaigns.

{Ultimately, Regulation A+ provides a practical avenue for businesses to raise resources through the power of the crowd. By making it easier for companies to tap into broader capital sources, Reg A+ has the potential to drive economic growth.

Regulation A+ Capital

FundAthena is a platform leveraging the power of Regulation A+, offering individuals the opportunity to contribute in promising projects. This alternative funding mechanism allows companies to raise substantial capital from a wider range of supporters, while providing individuals with opportunity to high-growth ventures. FundAthena's experienced team facilitates the entire Regulation A+ process, ensuring a seamless experience for both companies and their supporters.

Unrestricted Frontier Stock Securities

Venture into the burgeoning realm of Special Purpose Acquisition Colonial Stock Entities, where history meets contemporary finance. These unique instruments grant investors access to a diverse portfolio of newly established settlements. Each investment represents a stake in the potentialgrowth of these unique ventures. Pursue this unconventional opportunity to shape to the evolution of our collective past.

Our Discovery

Finally, after months of tireless digging, our team has made a breakthrough! We've uncovered a unique registration. It's in remarkable condition, and we believe it could hold the key to revealing long-lost technologies. This is a moment of jubilation for our entire team.

Preliminary| studies are already underway, and we're eager to disseminate more details soon.

Raising Funds - Title IV Reg A+

Delve into the exciting world of Crowdfunding under Reg A+ with our insightful infographic. Discover how this powerful financial tool can empower your business to reach new heights . Explore the key features of Title IV Reg A+ and understand its influence on the modern investment ecosystem .

Whether you're a seasoned entrepreneur or just starting out, this infographic provides valuable insights into the intricacies of Title IV Reg A+. Gain a comprehensive understanding of the process, eligibility requirements, and potential rewards. Learn how to tap into this unique funding opportunity to fuel your growth . Don't miss out on this essential resource for anyone interested in exploring the exciting realm of Title IV fundraising.

Dive deeper into the world of Title IV Reg A+ today!

Regulation A+ - Securex Filings LLC

Securex Filings LLC presents itself as a leading facilitator for businesses seeking to utilize the advantages of Regulation A+ offerings. Demonstrating extensive expertise in securities law and a intricacies of capital raising, Securex Filings LLC provides a comprehensive range of tools designed to simplify the Regulation A+ journey . From initial consultations to final , their passionate team supports ventures through every step of the regulatory framework .

The company focus on guiding businesses in navigating the complexities of Regulation A+.
Businesses can benefit from Securex Filings LLC's experience to maximize their chances of a successful Reg A+ offering.

Explore Crowdfund.co

Crowdfund.co is a/provides/serves as a platform/an online hub/a resource for individuals/people/backers to invest in/support/fund innovative/exciting/groundbreaking projects. Through/On/Via this website/platform/marketplace, creators/developers/entrepreneurs can raise/secure/gather capital/funding/money for their ideas/ventures/projects. Crowdfund.co offers/presents/features a variety/range/selection of categories/fields/industries for investors/backers/donors to choose from/select/explore. Whether you're/If you are/You might be looking to/searching for/interested in making an impact/supporting innovative ideas/finding investment opportunities, Crowdfund.co could be/might be/can be the perfect place/ideal destination/go-to resource.

Investing in a Fundrise Reg A

Fundrise has introduced its latest Reg A offering. This type of investment opportunity allows individuals to participate in Fundrise's collection of income-generating assets. The offering is available for a limited time and presents a chance to diversify for investors seeking exposure to the property sector. Fundrise has built a strong track record with its previous Reg A offerings.

Investors interested in learning more about the Fundrise Reg A offering can access the company's platform. There, they can find details about the offering specifics. Before making any investment decisions, it is always recommended to conduct thorough research and consult with a financial advisor.

The

The Securities and Exchange Commission is/serves as/acts as the primary regulatory/governing/overseeing body for securities/financial markets/investments in the United States/America. Established/Founded/Created in 1934/the early 20th century, the SEC is tasked with/aims to/strives to protect/ensure the fairness and integrity of/maintain financial markets/transactions/instruments by enforcing federal securities laws/regulations/guidelines. Its/The responsibilities include/encompass/extend to registering/regulating/overseeing broker-dealers, investment advisors, and mutual funds, as well as investigating potential fraud/violations of securities laws/market manipulation. The SEC also plays a key role in/actively participates in educating/informing/raising awareness the public about investment risks/securities regulations/financial literacy.

Propel Your Funding Journey With CrowdExpert Title IV Reg A+ Equity Crowdfunding

CrowdExpert Title IV Reg A+ Equity Crowdfunding offers businesses a unique and dynamic platform to acquire the resources they demand for growth and expansion. Leveraging the power of the crowdfunding, CrowdExpert connects projects with investors who are passionate about success. By offering shares of equity in exchange for contributions, businesses can access a abundance of capital from a diverse pool of people. This method of funding not only provides monetary support but also fosters awareness for the project, building a strong foundation for future growth.

Enjoy from a streamlined and transparent system
Attract a wider audience of qualified investors
Boost your development through targeted funding

Testing the Waters

Before diving headfirst into any new venture, it's wise to probe the waters first. This entails thoughtfully analyzing the current climate. By gathering information, you can evaluate the potential receptiveness of your endeavor. It's a prudent approach that can help you reduce risks.

Crowdfunding for the Masses

The concept of crowdfunding is no longer a niche practice. It's evolved into a powerful tool that allows individuals and businesses to raise funds directly from the public. This democratization of funding has opened up a world of opportunities for creative minds, enabling them to bring their ideas to life without relying on traditional sources like banks or investors. By tapping into the collective power of the crowd, crowdfunding campaigns have become a viable way to fund everything from artistic endeavors to social causes.

Websites like Kickstarter and Indiegogo have become central hubs for crowdfunding projects, connecting creators with potential backers.
The rise of social media has further amplified the reach of crowdfunding campaigns, allowing them to go viral quickly.
Notable achievements abound in the world of crowdfunding, demonstrating its ability to fund groundbreaking projects.

As crowdfunding continues to grow, it's clear that this disruptive model has the potential to reshape the way we support innovation. It empowers individuals, fosters collaboration, and unlocks new possibilities for creativity and progress.

StreetShares

StreetShares is a/an/the leading platform/company/solution for small/medium-sized/local businesses. It provides access to/funding through/capital in the form of loans/investment/credit, specifically designed/tailored/optimized for the needs of entrepreneurs/business owners/startups. With a focus on transparency/community/collaboration, StreetShares strives to empower/support/assist businesses by offering competitive rates/flexible terms/attractive options.

Founded in/Established during/Created by 2013/the year 2015/a few years ago, StreetShares has helped/supported/funded thousands of/numerous/a large number of businesses across the United States/country/nation.
Their/Its/The company's mission is to provide financial inclusion/make financing accessible/bridge the funding gap for emerging/growing/aspiring businesses.

Moreover/Additionally/Furthermore, StreetShares offers educational resources/training programs/valuable tools to help businesses succeed/thrive/grow.

Exploiting Regulation A+ for Successful Fundraising

Regulation A+ has emerged as a popular avenue for companies seeking capital. This framework allows non-public companies to raise substantial quantities of capital by means of a streamlined methodology.

Individuals are lured to Regulation A+ offerings due to the potential for substantial returns. Additionally, Regulation A+ provides entities with a means to secure a broader investor base.

A thriving Regulation A+ fundraising campaign depends on several key components. These include a compelling business model, a open communication process, and a dedicated team.

Ultimately, Regulation A+ offers a practical route for enterprises to secure funding.

SEC EquityNet

EquityNet is a platform that provides resources to encourage emerging companies. Through its web-based network, EquityNet connects investors with viable new businesses. The website offers a selection of tools to streamline the capital raising process, among other things due diligence materials, investor matching, and deal management. EquityNet plays an important role in the landscape of startup financing.

Regulation A+ Offerings

Companies looking to raise capital may consider Regulation A+ offerings as a less stringent alternative to traditional public listings. This system allows companies to secure up to $100 million from the public in a manner that expedites the fundraising process. Compliance remains crucial, however, as companies must adhere to stringent disclosure requirements and filing protocols. Successful Reg A+ offerings can provide companies with valuable capital to support growth and expansion.

Pros of Regulation A+ include its relatively straightforward process, less spending, and the ability to tap into a larger investor base.
Challenges to be aware of include the ongoing reporting expectations and the need for thorough legal advice throughout the process.

Exploring Regulation in Crowdfunding

The landscape of crowdfunding has significant growth, presenting both opportunities and obstacles. Regulations play a crucial role in influencing this shifting {environment|. This requires a comprehensive understanding of the current guidelines governing crowdfunding businesses.

Government agencies worldwide are steadily striving to establish specific guidelines that encourage responsible and transparent crowdfunding practices. These directives aim to ensure both investors and project creators while ensuring a level playing field for all {stakeholders|.

Compliance is imperative for crowdfunding platforms to function consistently. Failure to adhere with applicable laws can incur severe penalties. As a result, it is paramount for crowdfunding players to keep abreast of the latest policy updates. , understanding and navigating regulations is crucial for the long-term success and resilience of the crowdfunding sector.

Offering Requirements

When regulating services, it's essential to establish clear and comprehensive requirements. These rules aim to validate that offerings meet predetermined levels of quality, safety, and adherence with relevant laws and specifications. Businesses seeking to offer their offerings must meet these demands to function within the system of legal and ethical boundaries.

Specially, offerings in the medical industry are subject to stringent guidelines regarding patient confidentiality and data protection.

Conversely, financial offerings must adhere to strict conformance standards to prevent misconduct and protect investors.

Governance A+ Investopedia

Understanding governance is crucial for investors. Investopedia's comprehensive guide on supervision provides understanding into the nuances of financial markets. From assets to banking, Investopedia's explanations demystify key concepts related to supervisory frameworks. Whether you are a novice or an veteran investor, Investopedia's A+ regulation content deepens your understanding in this evolving field.

Governing A+ Companies

The arena of A+ companies is constantly shifting, presenting both opportunities and challenges for regulators. These high-performing entities often operate at the cutting edge of innovation, pushing the limits of what's possible. However, their success can also generate complex consequences that require careful scrutiny. Regulators must endeavor to foster a regulatory environment that is both supportive of innovation while also guaranteeing ethical business practices.

This balancing act requires a nuanced approach, one that appreciates the unique characteristics of A+ companies and their impact on the broader economy.

There are several key areas where regulation of A+ companies must be thoroughly considered. These include:

* Data privacy and security:

A+ companies often collect and utilize vast amounts of insights, raising concerns about the preservation of personal information.

* Algorithmic transparency and accountability:

As A+ companies increasingly rely on intelligent technologies, it is vital to ensure that these algorithms are understandable and held accountable for their consequences.

* Competition and market dominance:

The success of A+ companies can check here sometimes lead to concerns about market concentration, which could negatively impact consumer well-being.

Tackling these challenges requires a collaborative effort involving regulators, A+ companies, researchers, and the citizens. Through constructive engagement, it is possible to craft regulatory frameworks that promote both innovation and the well-being of society.

Regulation A+ Summary

Regulations provide a level playing field throughout industries by setting guidelines. A+ summaries typically highlight key features of these regulations, offering a concise picture for stakeholders. These summaries are essential for understanding adherence requirements and interpreting the details of regulatory frameworks.

Key benefits of regulation A+ summaries comprise:
Enhanced understanding of regulatory requirements
Simplified compliance processes
Reduced risk exposure

Regulation in the Real Estate Industry

The real estate market is a complex ecosystem governed by/regulated through/controlled by strict/comprehensive/robust regulations/laws/guidelines. These rules/standards/policies are designed to/implemented for/intended to protect/safeguard/ensure consumers, promote fairness/maintain transparency/foster ethical conduct in transactions, and prevent/mitigate/address fraudulent activities. Real estate professionals, including brokers/agents/developers, are required to/expected to/obligated to comply with/adhere to/follow these regulations/guidelines/standards.

Notable/Key/Important aspects of/areas covered by/issues addressed by regulation in the real estate industry include/encompass/address property disclosures/listings/transactions, agency relationships/client representation/confidentiality agreements, fair housing practices/anti-discrimination policies/equal opportunity laws, and real estate financing/mortgage lending/loan servicing.

Understanding/Being aware of/Familiarizing oneself with these regulations/the regulatory landscape/legal framework is essential for/crucial to/highly important for anyone involved in/participating in/engaged in the real estate market.

Our Mini-IPO First JOBS Act Company Goes Public Via Reg A+ on OTCQX

After months period of preparation and persistence, our company is thrilled to announce its public debut via a Regulation A+ offering on the OTCQX marketplace. This milestone represents a significant achievement for us as we embrace this new chapter of growth and opportunity.

The company believe that this listing will provide increased visibility to our investors and potential stakeholders, while also allowing us to attract the capital necessary to power our next phase of expansion. We are excited about the future and are eager to share our success with all of you.

FundersClub enables Reg A+ raises on the platform

FundersClub, a leading online equity crowdfunding platform, unveils a new feature that allows companies to execute Reg A+ raises directly on its platform. This development broadens FundersClub's scope, giving entrepreneurs potential to a wider pool of investors. With Reg A+, companies can attract up to $75 million from the general public. FundersClub's user-friendly platform streamlines the fundraising process for companies, making it more accessible than ever before to access the power of crowdfunding.

What is Regulation A+

Regulation A+, often referred to as "Reg A+" for brevity, is a/acts as/constitutes a financing exemption within the U.S. securities laws. It allows companies to raise capital from the general public through a process/method/system known as crowdfunding. The goal of Reg A+ is to provide smaller businesses with a more accessible path to raising funds, compared to traditional methods like initial public offerings (IPOs).

Under Reg A+, companies can offer and sell their securities directly to investors online or through broker-dealers. There are two tiers within Reg A+: Tier 1 allows companies to raise up to $20 million within a twelve/one/specified month period, while Tier 2 permits fundraising of up to $75 million over a similar timeframe.

To participate in a Reg A+ offering, investors typically must complete a simple verification process to ensure they meet certain income or net worth requirements. These offerings can be found on specialized Reg A+/Regulation A+ crowdfunding platforms/crowdfunding portals.

These platforms act as intermediaries, connecting companies with potential investors and facilitating the entire fundraising procedure/process/cycle.

Navigating the Regulatory Landscape During IPOs

Bringing a company public through an Initial Public Offering (IPO) is a complex undertaking, requiring meticulous planning and adherence to stringent regulations. The regulatory landscape surrounding IPOs can be particularly intricate, involving multiple authorities at both the federal and state levels. To ensure a successful IPO, companies must navigate these regulatory hurdles effectively by complying with disclosure requirements, undergoing due diligence processes, and adhering to market integrity principles. Failure to do so can result in significant penalties, legal challenges, and damage to the company's reputation.

Companies planning an IPO must engage with regulatory experts to ensure full compliance with applicable laws and regulations.
The Securities and Exchange Commission (SEC) plays a crucial role in overseeing the IPO process, reviewing financial statements and other reports.
Companies must report material information to potential investors to ensure transparency and protect investor interests.

Reg A+ Securities Issuances

Reg A+ offerings present a unique opportunity for companies to raise funds in the public markets. By leveraging this regulation, companies can access investments from a wider pool of individuals. This process typically involves filing a registration statement with the Securities and Exchange Commission (SEC) outlining its financial projections. Reg A+ offerings are commonly used by companies in various sectors, particularly those seeking to fuel growth.

Some notable benefits of Reg A+ offerings include:A key advantage of Reg A+ offerings is the ability for companies to raise funds directly from investors without relying on traditional underwriting fees. This can lead to significant cost savings and allow companies to retain a larger portion of the capital raised.
Another benefit is the increased visibility that comes with launching a public offering.{Reg A+ offerings also provide companies with enhanced brand recognition and media attention, which can be invaluable for attracting new customers and partners.

However, it's important to note that Reg A+ offerings are not without their challenges. Companies must comply with stringent SEC regulations and prepare comprehensive disclosure documents. It also requires significant effort and resources to effectively market the offering to potential investors.

Guidelines A+ Standards

The implementation of Regulation A+ rules plays a vital role in ensuring accountability within the securities markets. These are designed to guidelines on responsible conduct by entities involved in offering securities. Compliance with Regulation A+ rules is essential for regulators to maintain market integrity.

A robust understanding of Regulation A+ requirements facilitates companies seeking funding and individuals investing to make informed decisions in the capital markets.

Furthermore, Regulation A+ offers a well-defined mechanism by which companies can access capital while safeguarding investors' interests.

SlideShare framework a securities act of 1933 jobs act 106 reg A tier 2 offering

The JOBS Act, specifically Section 106, modified Reg A+ as a streamlined route for smaller companies to raise capital. This level 2 offering under Reg A+ allows companies to advertise their securities offerings through various channels, including SlideShare, to attract potential investors. SlideShare's website can be a valuable tool for companies seeking to adhere to the disclosure obligations of Reg A+ Tier 2 by providing a easily navigable medium to share their financial information and business plan with a wider audience.

Consider: SlideShare's community guidelines should be carefully reviewed to ensure compliance with securities laws and regulations.

Managing a Text Effectively

When handling text, control becomes essential for achieving desired outcomes. This process involves implementing clear standards to maintain coherence and precision.

Regulations for text can address a diverse range of aspects, including style, tone, and subject. By implementing these rules, we can improve the readability of text and reduce misinterpretations.

Effective text regulation plays a role to effective discourse.
Guidelines foster professionalism in written material.
Standardized text enhances the aggregate impact of any textual work.

Governance a+ Offering

A regulatory a+ offering requires a meticulous understanding of the changing regulatory environment. This involves assessing relevant laws and adopting robust mechanisms to ensure fulfillment. A effective a+ offering should also enable transparency and foster assurance with stakeholders.

Critical aspects when formulating a regulation a+ offering include: risk management, data security, consumer protection

Regulation A Plus Benefit

When it comes to laws, a "plus" often signifies a positive impact. A regulatory framework that's well-designed and effectively implemented can improve stability. It can also cultivate innovation by providing a consistent environment for businesses to thrive. This, in turn, can lead to industrial advancement and a higher standard of living. Ultimately, "regulation a plus" translates into a better society for all.

Regulation A

When a company is seeking to raise capital, they have several alternatives available. Two common approaches are Regulation A and Regulation D. Regulation A is a type of securities offering that allows companies to raise up to $50 million from the public, while Regulation D is used for private placements, permitting companies to sell securities to a limited number of acquirers.

extends greater public recognition, but it also involves more strict guidelines.
{Regulation D|Reg D|concentrates on private placements, making it a good alternative for companies seeking less public attention.

Ultimately, the best methodology will depend on the company's specific circumstances and its objectives.

The FRB's Regulation A

FRB Regulation A is a framework/lays out guidelines/establishes parameters for financial institutions to follow. It focuses on safeguarding/protecting/securing depositors and maintaining financial stability/the integrity of/a sound banking system. The regulation covers/addresses/deals with a wide range/broad spectrum/comprehensive set of activities, including capital requirements/asset allocation/risk management. By adhering to these rules/provisions/mandates, financial institutions contribute to/help ensure/play a vital role in the stability and soundness of the overall financial market/economy/system.

Privacy Officer

A Privacy Officer is a function responsible for managing an organization's compliance with data protection regulations. This essential expert works to establish procedures that preserve personal information. They also {act as arepresentative between the organization and regulators, providing support on privacy matters.

U.S. Securities and Exchange Commission Approves New “Reg A+” Rules for Crowdfunding

In a landmark move to revitalize the crowdfunding market, the Securities and Exchange Commission|U.S. Securities and Exchange Commission has approved new rules for “Reg A+”. This administrative framework is designed to facilitate companies to attract investment from a wider pool of contributors.

Reg A+, formerly known as Regulation A, previously allows companies to sell their securities to the public without the traditional IPO process.
The new rules clarify previous regulations, granting companies with enhanced autonomy in how they raise capital.
This move are anticipated to {have apositive impact on the crowdfunding landscape, creating more opportunities for both companies seeking funding and individuals looking to invest.

Regulation A+ vs Regulation D

When raising capital for a new business venture, entrepreneurs often face the complexities of securities law. Two common avenues for funding these ventures are Regulation A+ and Regulation D, each with its own distinct framework . Regulation A+, also known as scaled offering, enables companies to raise considerable amounts of capital from the broader public. In contrast, Regulation D is primarily designed for limited offerings where investments are made by a specific circle of accredited investors.

Rule 506 of Regulation D further segments private placements into two distinct categories: Rule 506(b) and Rule 506(c). Under Rule 506(b), companies can {raise funds from an unlimited number of accredited investors, but are restricted to offering securities to a maximum of 35 non-accredited investors. Rule 506(c), on the other hand, grants more flexibility by allowing companies to advertise and solicit investments from both accredited and non-accredited investors, provided they conduct due diligence to verify investor status .

Choosing between Regulation A+ and Regulation D involves diligently considering various factors such as the amount of capital required, target audience, regulatory compliance burden, and overall aspirations of the business.

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REGULATION A+ OFFERING: HYPE OR REALITY?

Regulation A+ Offering: Hype or Reality?